Quest for Dental Beauty Often Unfulfilling

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When the American Academy of Cosmetic Dentistry asked people what they'd most like to improve about their smile, the most common response was whiter teeth. The American Association of Orthodontists also found that nearly 90% request tooth whitening.*

But with several different teeth whitening products and services are on the market, very few give long-lasting or satisfying results: while some are damaging to the teeth and gums, others offer a short-term solution that only make teeth somewhat whiter:

Teeth whitening pastes and mouthwashes or rinses, the gentlest treatment are good for general dental hygiene but not much for whitening results.

Whitening strips, which unlike toothpastes and mouthwashes, are full of peroxides and bleaches, so the results are more noticeable. You may see whiter teeth from the first application but since these strips are full of chemicals you need to be cautious how long you leave them on. A common side effect post treatment is sensitivity and usually isn't unbearable.


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Whitening lights: these are pretty useless. UV lights usually used in dentist's offices to speed the breakdown of hydrogen peroxide during whitening, but they do nothing on their own.

Dr. John Moore, Jr., DDS, founder of Cosmetic Dental Associates, a San Antonio, Texas, based Dental practice specializing in Cosmetic Dentistry, says over-the counter treatments are satisfactory for a short-term slight improvement.

"Most people won't see much difference in the actual whiteness of their teeth unless they use them for a long time or use professionally applied whitening gels. Still, they are a temporary fix," Moore said.

The most satisfying results come from professional cosmetic dentistry, with prepless veneers offering a non-invasive long-term solution. Made of ultra-thin porcelain, matched exactly to the color that is desired and laid right over the teeth, the results are permanent white, movie star quality teeth. Prepless veneers can be adhered to the fronts of the teeth without the removal of healthy tooth enamel. The process is safe, fast, and highly effective.

An increasing need for more aesthetic appeal in the field of dentistry is being observed globally. This has generated the development of a wide range of techniques and procedures that cater to specific needs of the patients. Not all cosmetic dental procedures are equally successful, however. 50% of Dr. Moore's practice comprises the correction of botched dental jobs.

Dr. Moore advises potential consumers to fully vet their chosen provider when seeking a brighter smile.

More About Dr. Moore

Dr. Moore started Cosmetic Dental Associates over 35 years ago. With a patient center philosophy, a modern dentist office, and an in office lab, Dr. Moore along with his talented staff can have even the most challenging work completed in as few as two days.

Already a graduate of the University of Texas at Austin with an established background in engineering and art, Moore decided to take on the challenge of dental school. It was widely understood by his peers and professors that he would rise straight to the top of his field. In dental school at the University of Texas Health Science Center at San Antonio, his senior task was to work on 12 dental crowns and dental bridges. Dr. Moore completed 65. His record remains unbroken to this day. And his passion for dentistry lives on in the patients he's helped feel better and more confident over the last 35 years at Cosmetic Dental Associates.


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Dr. John Moore, DDS started as a research assistant and teaching assistant at the University of Colorado and University of Texas. He moved on to become a Clinical Instructor and the Assistant Professor of Dentistry at The University of Texas Health Science Center San Antonio, where he taught dental anatomy, restorative dentistry and clinical dentistry for 10 years (1978-1989). In addition to teaching, he has lectured both nationally and internationally (at UTHSC, TDA meetings and at The Mexican Academy of Prosthodontics).

Through the years he has written and illustrated numerous published articles. In addition, he has created numerous educational recordings for use in the training of dentists at the University of Texas-Dental School. He is a member of the American Dental Association, Texas Dental Association, San Antonio District Dental Society, Dental Honor Society – Omicron Kappa Upsilon, Clinical Foundation of Orthopedics and Orthodontics, and an Honorary Member of the Mexican Academy of Prosthodontists.

In his work with San Antonio orthodontics, Dr. Moore has developed a groundbreaking method of combining Invisalign invisible braces and porcelain veneers in a system to correct major jaw and tooth alignment problems. He has successfully applied this method to treat patients that otherwise would have required years of metal braces and surgery to cut their jaws apart and realign them.

Dr. Moore is always seeking to make the patient experience nothing short of excellent. For additional information and patient recommendations see https://33smile.com/.