13 Bonaparte Travels Overseas from Paris to Establish Retail Location in Downtown Los Angeles

AddThis Social Bookmark Button

The Contemporary menswear label known for its numbered, mid-season collections and refined, contemporary approach to menswear, 13 Bonaparte brings its distinctive sensibility to the West Coast with the launch of a store in Downtown Los Angeles.

As part of 13 Bonaparte's ongoing US development and following the success of its New York City pop-up this past April, the new location at ROW DTLA marks the first 13 Bonaparte boutique presence in the US and opens to the public today. 

 

In conjunction with the brand's US expansion initiatives, 13 Bonaparte launched Le Denim this spring.  This expanded collection of one of the brand's signature categories includes the first pieces designed specifically for women. "Women have been asking about our pieces for many years in our Paris Haut-Marais store," shares David Sarfati, Founder and Artistic Director of 13 Bonaparte.  "This felt like the right time and way to bring them into our world: with a very focused, specific denim offer."

 

"The Lower East Side pop-up was a significant first step for the brand in this market. The commercial results and the feedback that we received from professionals and customers alike far surpassed our expectations," remarks Maxwell Anderson, US Director of 13 Bonaparte. "We saw strong, balanced performance across our menswear categories, and an encouraging mix of both customers previously familiar with the brand and those that were completely new to us. We were also thrilled to observe the immediacy of female clients' responses to Le Denim and the way this collection generated a desire to explore the broader brand offer."

 

13 Bonaparte's approach to growth, from developing new products to exploring new markets, has always been about organically responding to its customers.


MrWatchMaster Meets… Interview with Max Busser


Bringing the brand to the US is no different; American customers have consistently been the second-best represented demographic for the brand in terms of traffic to the Paris Haut-Marais store, website engagement, and spend. 

 

"We've decided to open in Los Angeles because of how dynamic and increasingly international the market there is," declares Sarfati.  "Our midseason positioning complements the climate and lifestyle, and Downtown is a particularly fitting setting given how vibrant the creative and cultural communities are in this pocket of the city." 

 

13 Bonaparte has chosen to land at ROW DTLA, a new mixed-use development within reach of the Arts District and major cultural destinations such as MoCA, The Broad, and Disney Concert Hall.  The boutique will be found among a contemporary curation of creative offices, independent brands, design stores, artists-in-residence, and innovative food concepts. 

 

Similar to its Paris Haut-Marais flagship, the 13 Bonaparte LA outpost will be a fluid space, equal parts retail store, showroom, and office. The interior concept Sarfati conceived reflects core brand values of transparency and utility through a  material palette that includes concrete, steel, and plexiglass.

 

Shelves of plastic storage boxes hold wardrobe stock and are labeled with technical drawings of the corresponding style. Complementing these elements is a growing collection of twentieth century vintage design pieces including a Marco Zanusso coffee table and a Rodolfo Benetto neon lamp, both procured at the Paul Bert flea market in Paris, as well as a set of Scarpa leather Dialogo chairs from the 70s bought in Antwerp.  Rare art and photography books that serve as inspiration and reference are layered throughout the space.


Ferrari Fever as Salon Privé Unveils full Concours Masters line-up Showcase Ferrari’s 70-year history


Sarfati elaborates: "I am very driven by a passion for design and a desire to share that with all visitors; that was very important to me as I've thought about creating a true home for the brand in the US."

 

 

ABOUT 13 BONAPARTE

13 Bonaparte is a contemporary, seasonless wardrobe reflecting an urban, chic and inquisitive sensibility. The brand emerges from the most inspiring elements of thoughtful design, innovative fabrication and distinguished styling. Collections are not oriented around season but are numbered, each representing a measured step forward, a deeper exploration of the shapes and colors that creates allure and studied simplicity. While aesthetic codes remain steady, the fundamental functionality and fluidity of each piece allows for a range of personal styles, creating a diverse and inclusive brand community as a result. Manufactured solely in Europe, the store and the design studio are located in Paris Haut-Marais, at 2 bis rue de Normandie.

Collection 10, the brand's latest release, will be available for purchase alongside iconic pieces from the permanent collection as well as the new collection of denim pieces for both men and women. 

13 Bonaparte will also be hosting event programming in collaboration with local LA artists, galleries, and hospitality partners through the rest of the year, with more details soon to be announced. Furthermore, 13 Bonaparte will be launching a new e-commerce site dedicated to customers based in the US and Canada this Fall.  In addition to offering the brand's full product selection, this platform will be a virtual portal to a wide range of 13 Bonaparte content.

13 BONAPARTE | LOS ANGELES STORE RESIDENCY NOW OPEN

ROW DTLA | 1318 East 7th Street #124, Los Angeles, CA 90021

Store Hours: Monday – Sunday | 11AM – 7PM

ABOUT 13 BONAPARTE

13 Bonaparte is a contemporary, seasonless wardrobe reflecting an urban, chic and inquisitive sensibility. The brand emerges from the most inspiring elements of thoughtful design, innovative fabrication and distinguished styling. Collections are not oriented around season but are numbered, each representing a measured step forward, a deeper exploration of the shapes and colors that creates allure and studied simplicity. While aesthetic codes remain steady, the fundamental functionality and fluidity of each piece allows for a range of personal styles, creating a diverse and inclusive brand community as a result. Manufactured solely in Europe, the store and the design studio are located in Paris Haut-Marais, at 2 bis rue de Normandie.

                

Haute Tease

  • Business News: Epic Rights and Pan Inc. Announce New Strategic Partnership in Japan

    AddThis Social Bookmark Button

    Epic Rights, a leading global music branding and merchandising company, and Japan's Pan Inc. announce a partnership to develop concert artists' fashion brands, television commercials, sponsorship and endorsements, themed restaurants, cafes and other themed experiences.

     
  • Beltway Insider: Obama Welcomes French Pres to WH; Climate Summit; PP Shooting; Medal Honorees

    AddThis Social Bookmark Button

    President Obama bestowed the Presidential Medal of Freedom, the highest civilian honor, upon sixteen leaders, ranging from Hollywood icons to legal scholars to sports legends, for acts of bravery, of brilliance, of unwavering dedication to the strength of the nation.

     
  • Beltway Insider: Trump Presents State of the World; North Korea; Merkel Reelected; Mexico City/Puerto Rico

    AddThis Social Bookmark Button

    President Donald Trump addresses the United Nations General Assembly this week preaching the same America First campaign that propelled him into office to a world deeply concerned over his brash and unconventional methods of communications and taunting messaging.

     
  • The Painter’s Wedding Book Review – A Beautiful Collection of Event Inspirations

    AddThis Social Bookmark Button

    The Painter's Wedding, from author Kristy Rice and Schiffer Publishing, brings to the pages a fresh take on the world of wedding themes, from decorations to invitations, with inspirations drawn from great master painters and their significant work.

     
  • TRUMBO Review - Magnificent, Inspired, Four Stars

    AddThis Social Bookmark Button

    TRUMBO, from Groundswell Productions and Bleecker Street Media, presents the story of blacklisted Hollywood Ten writer Dalton Trumbo bringing to life the dark season in the Golden Era of Hollywood when the world divided between good Americans and communists.

     
  • SPRING INTO SPRING!! Seven Ways to Be More Optimistic

    AddThis Social Bookmark Button

    Feeling blue since we set the clocks ahead for daylight savings? Many of us who expect the morning sun to act as a booster woke up in the dark feeling sluggish which became the catalyst for self-depreciation. What to do?

     
  • Courier X Review – Four Stars! A Covert Film That Shocks with CIA Tactics

    AddThis Social Bookmark Button

    Courier X, from Gravitas Ventures, presents a contemporary spy thriller built on information gathered from major catastrophic events that holds deep implicating revelations and confirms truths held in the secret places with a plausible story line, and a shocking finale.

     
  • HL France: Provence Emotional Escapes Introduces Three New Gorgeous Luxury Villas

    AddThis Social Bookmark Button

    Vive Le France! The beauty, the romance, the delicious delicacies, France is a dreamer’s escape, from the North to the South, ancient cities beckon, countryside welcome with winding roads through the most enchanting country in the world.

     
  • People Video Exclusive: WATCH: Video of Marine Veteran Allegedly Held Captive at Motel for 4 Years that Led Cops to Rescue Him

    AddThis Social Bookmark Button

    New details are emerging in the case of an 81-year-old Korean War veteran with dementia allegedly held hostage in a Highland Falls, New York, motel room for four years by a man stealing his pension and Social Security checks.

     
  • Juno Enters Jupiter's Atmosphere – No, It’s Not MARS

    AddThis Social Bookmark Button

    Just when MARS was the acceptable next frontier, NASA announces the Juno Mission, a successful five-year space odyssey that essentially began anew July 4, as the unmanned spacecraft entered Jupiter’s atmosphere to initiate planetary study.

     
  • NYPD Solve Baby Hope Cold Case

    AddThis Social Bookmark Button

    NYPD Detectives, for twenty-two years, never rested in the determination to bring justice to a little girl found dead, badly beaten and sexually assaulted, in an ice cooler on the Henry Hudson Parkway.

     
  • Baruch Fraternity Members Face Charges in PA Murder Case

    AddThis Social Bookmark Button

    Pocono County prosecutors have announced the intent to bring charges against all thirty of the Pi Delta Psi Fraternity members present the night pledge Chun Hsien Deng was killed in a hazing ritual in rural Tunkhannock Township, Pennsylvania.

     
  • LION Review – Powerful Stand Out Performances In This Remarkable True Story

    AddThis Social Bookmark Button

    LION, from The Weinstein Company, presents a powerful story of a boy lost in one of the most dangerous cities in the world for children, of escape, of and finally finding hope again decades later.

     
  • Scotty McMillan Monster Mom Takes Plea Deal

    AddThis Social Bookmark Button

    Jillian Tait the monster mom of Scotty McMillan, the three-year-old Chester County Pennsylvania toddler tortured and murder by her and her live-in boyfriend in September 2014, has accepted a plea deal acknowledging her responsibility in the death.

     
  • Wonder Wheel Review – Visually Stunning, Woody Allen Captures Coney Island in its Glory Days

    AddThis Social Bookmark Button

    Wonder Wheel, from Amazon Studios, presents Coney Island, circa 1950: a cornucopia of memories, summertime, carnival, amusement rides, boardwalk games, sun, sand, surf, Nathan’s famous hot dogs, a lifeguard, a summer romance, a carousel operator and his wife.