Devon B. Katzev Rides Family’s Mane Secret to Global Success

AddThis Social Bookmark Button

Devon B. Katzev, the President of Straight Arrow, is a no nonsense kind of guy; he’s honest about his product, its origins and seems as astonished as anyone that the shampoo his parents made to groom their Arabian horses back in the 1970’s has become a global phenomenon.

Having the opportunity, to speak with Devon, in a recent phone interview he doesn’t cover up the fact that Mane ‘n Tail is as it is billed: the first horse to human cross over or their popular hand and nail therapy, Hoofmaker,  is also from part of the horse grooming concentration created by his parents.

No longer in just the "tack and ag stores" Mane 'n Tail, has moved to the Red Carpet and become a staple and swear by for both Jennifer Aniston and Sarah Jessica Parker.

The following is an expert from our interview:

Janet Walker: What differentiates your Mane ‘n Tail Hair Care line from others?

Devon Katzev: I think the biggest thing that differentiates us is the fact that we’re different. We’re a horse product that has crossed into the human market.  And the way I’ve always sold it is when you look at a horse’s mane the hair is like almost three times thicker than human hair and if we can do a really good job cleaning up horses and getting them to look their best it becomes a value to people at that point. And I think a lot of the consumers respond to that and then the product performs.

Janet Walker: Hoofmaker, also has a storied history; tell me a little about the product, how it came into being, and again what differentiates it from the more well known mega sellers?

Devon Katzev: Same thing. When you look at horses in general, the bulk of the time when ever they're doing grooming on horses, the bulk of the time its women. Women clean out the feet, and working with the hooves they’ve been the ones applying Hoofmaker over the years.  So all that happened there is they were applying it and applying it, and all of a sudden they were like Wow! And the way you apply it is it they dip into a 32 ounce jug and they would dip into it and apply it into the horse's hoof and work it into the frog and work it around the outside the horse's hoof and the outer Coronary Ban. So they kept doing this and all of a sudden, they were like 'Wow, my nails are looking great!' They’re absolutely getting stronger and they’re growing. So that has taken off in itself and Hoofmaker has been a success ever since with women for nail growth.

Janet Walker: What you find most challenging about conducting a global business?

Devon Katzev: The most challenging this about running a global business is just right now, filling the demand for the product. But other than that, I guess some of the other things could be too, getting people to understand the story. A lot of people come back and they’re just how does a horse product get interpreted to people, laughing, they know it’s selling and they know it has consumer demand, but they’re trying to figure out how to sell it too. It’s just funny sometimes.

Janet Walker: If there were anything you would want the world to know about your brand, your business and yourself?

Devon Katzev: I would want them to know is that when they pick up a bottle of Mane ‘n Tail what they’re getting we stand behind. And we care; we really care about what we do.  If our customers call they’re going to get a live body; not a mechanical voice that drives ‘em nuts. They're going to get a live body. We answer their questions and we help them out. The biggest thing we usually get called about is where to find us.

Mane 'n Tail Hair Care Products can be found, nationwide, in Walgreens Drugstores, who courted the company and also CVS, Duane Reade, Rite Aid, Walmart, Kmart, Sally's Beauty Supply Stores.

For more information on Mane ‘n Tail: www.manentail.com

 

Revlon шампунь
осаго страховые
посуда Украина

Haute Tease

  • Teenage Utah Couple Missing Since December Found

    AddThis Social Bookmark Button

    The bodies of a young couple who had been missing since December were discovered at the bottom of an abandoned Eureka mine shaft, hands and feet bound, brutally beaten and butchered ending the three month mystery into their disappearance.

     
  • Hidden Figures Review - Four Stars! Amazing Bio-Pic Highlights Three Unsung True Life Heroes

    AddThis Social Bookmark Button

    Hidden Figures, from FOX 2000 Pictures and Chernin Entertainment, presents the story of three brilliant African American women, the best minds in the computer section, who worked for NASA during segregation and the launch of the space program.

     
  • Philae Spacecraft Makes Historic Comet Landing

    AddThis Social Bookmark Button

    The European Space Agency, with the assistance from the space docking launching station Rosetta, has robotically landed, which was live-streamed, the unmanned Philae Spacecraft on a comet recording and the first ever such landing by any space agency.

     
  • Money News: Global Markets Close Down; Europe, Asian Markets Down; Nikkei Closes Up

    AddThis Social Bookmark Button

    The Dow Jones Industrial closed the trading week down with a stunning loss as the bear market roared back pummeling the three main U.S. and mauling nine of the ten most watched global markets with the same intensity.

     
  • Food on the Brain - Top Brain Boosters to Add and Brain Drainers to Drop From Your Shopping List

    AddThis Social Bookmark Button

    The foods in your pantry and fridge are affecting your brain. Dr. Christopher Calapai DO, a NYC Osteopathic Physician board certified in family and anti-aging medicine, explains the foods we choose have everything to do with how sharp, attentive, alert, focused and happy we feel after consumption.

     
  • Beltway Insider: Benghazi Suspect Enters Plea; ISIS/ISIL Surges; Ukraine Cease Fire; Ebola Worsens

    AddThis Social Bookmark Button

    Ahmed Abu Khatallah, the suspected mastermind behind the American Consulate terror attack has been formally charged in a U.S. court after being apprehended, without incident, in a resort location outside the coastal city of Benghazi, Libya.

     
  • Burgess at The Monaco Yacht Show 2015

    AddThis Social Bookmark Button

    With the largest yacht in the show and a full line-up of superyachts above 55 metres, Burgess reinforces its position as the large yacht specialists at the 2015 Monaco Yacht Show held from Wednesday, 23 September through Saturday, 26 September 2015.  

  • Beltway Insider: Obama Addresses U.N.; U.S. Delegates Meet with Foreign Leaders; Nairobi Attack; Fiscal Shutdown Looms

    AddThis Social Bookmark Button

    President Barack Obama addressed the General Assembly of the United Nations speaking to a full delegation as the heads of state from every member nation converged on New York City for the annual meeting.

     
  • Beltway Insider: Obama Prepares for State of Union; Honors Sandy Hook Teachers; Announces Additional Appointments

    AddThis Social Bookmark Button

    President Barack Obama, in the first State of the Union address of his new presidency, will speak to the nation, this week, on the issues that are central to the government, well being and prosperity of the United States of America.

     
  • New Horizons Spacecraft Completes Pluto Fly By

    AddThis Social Bookmark Button

    The National Aeronautics and Space Agency, (NASA), in an historic mission, released the first ever photos of Pluto’s surface culminating the nine year effort to bring to the world images and collect data from the furthest planet in the solar system.

     
  • Zuzu Still Thinks IT’S A WONDERFUL LIFE: A Conversation with Karolyn Grimes

    AddThis Social Bookmark Button

    Nothing completes the holiday experience more than an extra serving—to go with the booze and candied yams—of Frank Capra’s yule-tide yarn, of IT’S A WONDERFUL LIFE. It’s a picture that can melt even the iciest of hearts and for those of us grown-ups with no self-worth (or money) in December, there’s just something downright conciliatory about it.

     
  • Songstress Taylor Swift Buys Samuel Goldwyn Mansion

    AddThis Social Bookmark Button

    Taylor Swift, one of the world's wealthiest celebrities with estimated career earnings approaching $800 million, and is now putting down deep roots in Hollywood society with the purchase and renovation of the Samuel Goldwyn Mansion.

 

Login Form