Vertical Entertainment Gets Hairbrained

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LOS ANGELES (Nov. 1, 2012) – Vertical Entertainment has acquired all U.S. rights to the college comedy HAIRBRAINED, starring Brendan Fraser (The Mummy franchise, Journey to the Center of the Universe) and Alex Wolff (HBO’s “In Treatment, The Sitter) ahead of the 2013 American Film Market.

Directed by Billy Kent (The O in Ohio) and written by Sarah Bird, Adam Wierzbianski and Kent, HAIRBRAINED is scheduled for release in February 2014.  Vertical Entertainment’s President Rich Goldberg announced the deal today.

“The producing team of HAIRBRAINED has done a wonderful job putting this film together and bringing Brendan Fraser back to his roots,” says Goldberg.  “The film draws parallels to his performances in Encino Man and Blast from the Past - movies that put him on the map.  Alex Wolff’s breakthrough performance as Eli is not to be overlooked either. We are extremely excited to bring this to theatres in 2014.”

HAIRBRAINED was produced by Sarah Bird, Billy Kent and Avram Ludwig and executive produced by Stacy Blain, Stephanie Ingrassia, Tim Ingrassia and Jason Mraz.  The deal was negotiated by Peter Jarowey on behalf of Vertical Entertainment and Premiere Entertainment’s Elias Axume on behalf of the filmmakers.

After being rejected from Harvard University, 14-year old genius and outcast Eli Pettifog (Alex Wolff) finds himself at Whittman College, an Ivy League wannabe.  Eli meets 41- year-old freshman Leo Searly (Brendan Fraser), a gambler whose world has imploded and has dropped out of life to enroll in college.  The odd duo becomes unlikely friends in this comedic, coming of age film.

Premiere Entertainment is handling international sales.

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About Vertical Entertainment

Vertical Entertainment is a full service content marketing and distribution company, providing highly effective end-to-end solutions.  It focuses on the acquisition and distribution of studio quality films, servicing a variety of revenue streams throughout North America including theatrical distribution, DVD, Blu-ray, digital, electronic sell-through, streaming, VOD, PPV, Pay and Free TV.   Vertical Entertainment's long standing relationships in both the content and retailer communities, along with the company's marketing and sales expertise, creates a dynamic advantage for content partners. 


About Premiere Entertainment

Premiere Entertainment Group is a production, financing, and international sales company that has thrived since its launch by industry veterans Elias Axume and Ryan Noto  In the first year, PEG has been able to acquire over 16 titles, including Sundance 2013 Best Director winner Afternoon Delight starring Juno Temple & Josh

Radnor, SXSW thriller Scenic Route starring Josh Duhamel, music documentary Can’t Stand Losing You with The Police, hit indie-comedy It’s A Disaster with Julia Stiles, and Sundance 2013 road trip comedy Ass Backwards with Alicia Silverstone. In addition, PEG has just completed its first feature film The Outsider with Jason Patric and James Caan.



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