Lew Hendler, Scunci Co-Founder, Launches New Skin Care Venture

AddThis Social Bookmark Button

Lew Hendler, world renowned co-founder of the mega successful woman’s hair care company, scunci, recently launched Michael Todd true organics and with that single handedly changed the face of skin care.

Hendler, the founder of Michael Todd true organics, agreed to a phone interview from his office in Philadelphia, which began with him trying to quiet his dog, who was barking in the background, while explaining that he doesn’t take too well to “other voices.”

Never having met him, Hendler seems satisfied with life, he’ll be 62 in July, and his photo shows a man happy, attractive, with smooth clear skin, a testament he stated, “to the power of true organics.”

If there were a single linear linkage to each of Hendler’s projects, it would be the success of each of them. He has the golden touch, like crossing stones on a pond he seamlessly moved from successful Philadelphia lawyer, to co-founder and driving force behind the mega successful scunci, the number one ponytail holder in the world which, by the way, sold for an astronomical sum.

As our interview focused on the questions forwarded, we spoke of how he became involved with scunci, his new venture Michael Todd true organics, and why his products are made in America. Of the many things interesting about him, his attention to detail and expansive beauty knowledge stood out as he discussed each aspect of his new venture. It became evident that he knew more about skin care than most and was willing to learn more to make this venture and product a success.

Hendler, when speaking about scunci, explains that they were originally a client of his law firm. To make a long story short, they approached him to be a part of their company and he agreed. By 2000, scunci was #1 in market share and by 2005 they were made “an offer they couldn’t refuse.”

After a few years of active retirement, Hendler became aware of a fledging internet based cosmetics company by the name of Michael Todd, which soon became his newest venture. Hendler discontinued the Company’s colour cosmetics business focusing instead on the growing trend in organic skincare and in the process renamed the company Michael Todd true organics, reflecting the company’s mission.

Hendler speaks openly about his dedication to skin care, “I have a passion for this type of product. My skin care products are the “free range chicken” and “line caught salmon” of the skin care world. He went on to explain how he decided on the product assortments: washes and scrubs, toners, moisturizers, serums and masks “all tailored to specific skin types. One size fits all just doesn’t work,” according to Hendler

He talked about his guiding principles and the difference between natural and organic, “We try to use as much organic derived ingredients as possible.” Organic, of course, meaning, plants and fruits grown without chemical pesticides, genetically modified organisms or processed using irradiation, industrial solvents or chemical food additives. According to Hendler “Your skin is the largest organ in your body and what you put on your skin matters. You’ll recognize the ingredients we use, ingredients like cranberries, oranges, pumpkin and coconut and oils from olives, coconuts and jojoba and mango and shea butters.”

Hendler goes on to say, “True organicsare about honesty. Many skin care brands claim to be natural or organic but use very little of these ingredients. We use independently verified USDA approved certifiers under the U.S.  National Organic program and state the percentage of organically grown plants and fruits used on every product so you know just what you’re getting.”

We also never “water down” our products. Hendler explains, “Instead of water, the company uses a soothing gel gathered from Aloe Vera plants… and, we never, ever, use parabens, triclosans, sulfates, phthalates, synthetic dyes or fragrances, mineral oil or other petrochemicals to avoid health concerns.”

The company has recently generated some controversy with the launch of a unique anti-aging facelift formulation using snail serum called KNU (pronounced, new you). Billed as a miracle serum, Botox in a jar, Hendler explains, “people don’t realize that snail serum is a South American beauty secret well known for its healing and restorative qualities. We have blended the snail serum with stem cells, peptides, Matryxl 3000 and other proprietary ingredients to achieve a formulation that provides an immediate lift and tightening while it continues to improve the skin with continued use.

As aware of the economy as he is of skin care, we ended our interview with a simple question of ‘why he decided to make his products in the USA?’ Hendler stated, “Manufacturing today is about 12% of the U.S. economy and it employs about 11% percent of the people. With the recession we’ve gone through and hearing the President’s emphasis on the need to bring manufacturing jobs home, I felt it was worth the extra cost to make my product here in the United States. In addition to improved quality control, it just seemed like, and I know this sounds a little bit corny, but it seemed like the right thing to do. It’s just that simple.”

And honestly, so is beautiful skin!

For more information on Michael Todd True Organics visit: www.michaeltoddtrueorganics.com

 

 

 

 

Haute Tease

  • The Academy Partners With Bamcinématek, Museum Of The Moving Image And Uniondocs In Celebration

    AddThis Social Bookmark Button

    NEW YORK, NY - The Academy of Motion Picture Arts and Sciences is proud to announce its New York salute to prolific documentarian Les Blank.  Blank, the award-winning American director, producer and cinematographer who died in April, is known for his portraits of American musicians and his unique ability to capture culture through film.

     
  • Grand Velas Los Cabos Restaurants Review - A Gastronomy Delight, Epicurean Ingenuity at its finest

    AddThis Social Bookmark Button

    Grand Velas Los Cabos, as an all-inclusive offers a variety of gastronomic opportunities from lite fare to the Italian eatery Lucca, the French Piaf, and Velas 10, a steak and seafood house, all highly authentic and with an elevated approach to cuisine.

     
  • Magnificent Jewels Auction Showcases Rare Gems

    AddThis Social Bookmark Button

    Sotheby's International Jewellery hosted an exquisite auction of the world's signature jewels, including a rare 100 Karat perfect diamond, capping a six month global tour in preparation for the springtime auction in New York City.

     
  • US Markets Tumble; Asian Indices Rebound; World Markets Sharply Divided

    AddThis Social Bookmark Button

    The Dow Jones Industrial took a hit this week falling sharply after several major U.S. Retailers announced lower than expected second quarter earnings, sending skittish  investors into a selling spree and ending an impressive run.

     
  • Jayson Brunsdon Spring Collection - A Destination of the Imagination

    AddThis Social Bookmark Button

    Australian Jayson Brunsdon previewed his 2008 Spring/Summer collection at New York's IMG Mercedes-Benz Fashion Week seducing the audience with his alluring visions of the famed Far East.

Crime

  • Misclassification of Homicide Case Aids Murderer in Escaping Justice; FBI Offers Reward

    AddThis Social Bookmark Button

    Brittanee Drexel, of Rochester, New York, was last seen in 2009 leaving a beachfront hotel in Myrtle Beach, South Carolina, according to hotel surveillance cameras, the FBI said in a recently released statement and simply vanished.

     
  • Kayaker Body Found Identified as Missing Fiance

    AddThis Social Bookmark Button

    Murdered kayaker Vincent Viafore, reported missing by Angelika Graswald, his fiancee, has been found in the murky waters of the Hudson River where he was last seen in early April as the two enjoyed a recreational boating trip.

     
  • Ariel Castro Accepts Plea Deal; Sentencing Hearing Scheduled

    AddThis Social Bookmark Button

    Ariel Castro, the Cleveland man who held three women captive in his East side residence for over a decade, has accepted a plea deal arrangement sentencing him to life in prison plus 1000 years. 

     
  • People Exclusive: Father of Teen Missing Since 2009 Whom FBI Has Declared Was Held Captive and Murdered: 'I'm Begging Anyone To Help Us Bring Her Home'

    AddThis Social Bookmark Button

    For seven long years, Chad and Dawn Drexel have waited for news about what happened to their 17-year-old daughter, Brittanee Drexel, who vanished during a spring break trip to Myrtle Beach, South Carolina, in 2009. 

     
  • Organized Crime Boss James “Whitey” Bulger Convicted

    AddThis Social Bookmark Button

    James “Whitey” Bulger, the organized crime boss who fled Boston and lived 16 years as a fugitive, was convicted of murder, extortion, money laundering, drug dealing and gun possession.

Auto, Yachts, Jets, Real Estate

  • Keith Richards and Patti Hansen Put Laurel Canyon Home on The Market

    AddThis Social Bookmark Button

    Laurel Canyon was ground zero for the birth of 1960’s and 70’s rock and roll with everyone, who was anyone, living there making hippie music in the canyon with residents such as Jim Morrison, Joni Mitchell, Frank Zappa and Keith Richards.

     
  • Celebrity Real Estate News: Robert De Niro’s Sprawling West Village Duplex Penthouse Reduced

    AddThis Social Bookmark Button

    The Brentmore, New York’s West Village gem, has been home to celebrities for over a half century with the first being Oscar winning actress Celeste Holm. It remains the choice for legends of film, stage, screen and music including Billy Joel, Sting, Annie Leibovitz and Robert De Niro.

     
  • Toronto Mansion of former Newspaper Magnet Conrad Black Set For Auction

    AddThis Social Bookmark Button

    A grand and coveted historic Canadian mansion, privately located in Toronto's premier Bridle Path enclave, just 15 minutes outside of downtown Toronto, will be offered for sale at auction after 65 years of family lineage.

     
  • Beach Boy Brian Wilson Selling Vacation Home

    AddThis Social Bookmark Button

    After Elvis and before the Beatles, the Beach Boys were America's favorite rock 'n roll group ruling the U.S. air waves with “Surfin' Safari,” “Surfin' USA” and “Surfer Girl” and virtually creating the California beach music sound.