Devon B. Katzev Rides Family’s Mane Secret to Global Success

AddThis Social Bookmark Button

Devon B. Katzev, the President of Straight Arrow, is a no nonsense kind of guy; he’s honest about his product, its origins and seems as astonished as anyone that the shampoo his parents made to groom their Arabian horses back in the 1970’s has become a global phenomenon.

Having the opportunity, to speak with Devon, in a recent phone interview he doesn’t cover up the fact that Mane ‘n Tail is as it is billed: the first horse to human cross over or their popular hand and nail therapy, Hoofmaker,  is also from part of the horse grooming concentration created by his parents.

No longer in just the "tack and ag stores" Mane 'n Tail, has moved to the Red Carpet and become a staple and swear by for both Jennifer Aniston and Sarah Jessica Parker.

The following is an expert from our interview:

Janet Walker: What differentiates your Mane ‘n Tail Hair Care line from others?

Devon Katzev: I think the biggest thing that differentiates us is the fact that we’re different. We’re a horse product that has crossed into the human market.  And the way I’ve always sold it is when you look at a horse’s mane the hair is like almost three times thicker than human hair and if we can do a really good job cleaning up horses and getting them to look their best it becomes a value to people at that point. And I think a lot of the consumers respond to that and then the product performs.

Janet Walker: Hoofmaker, also has a storied history; tell me a little about the product, how it came into being, and again what differentiates it from the more well known mega sellers?

Devon Katzev: Same thing. When you look at horses in general, the bulk of the time when ever they're doing grooming on horses, the bulk of the time its women. Women clean out the feet, and working with the hooves they’ve been the ones applying Hoofmaker over the years.  So all that happened there is they were applying it and applying it, and all of a sudden they were like Wow! And the way you apply it is it they dip into a 32 ounce jug and they would dip into it and apply it into the horse's hoof and work it into the frog and work it around the outside the horse's hoof and the outer Coronary Ban. So they kept doing this and all of a sudden, they were like 'Wow, my nails are looking great!' They’re absolutely getting stronger and they’re growing. So that has taken off in itself and Hoofmaker has been a success ever since with women for nail growth.

Janet Walker: What you find most challenging about conducting a global business?

Devon Katzev: The most challenging this about running a global business is just right now, filling the demand for the product. But other than that, I guess some of the other things could be too, getting people to understand the story. A lot of people come back and they’re just how does a horse product get interpreted to people, laughing, they know it’s selling and they know it has consumer demand, but they’re trying to figure out how to sell it too. It’s just funny sometimes.

Janet Walker: If there were anything you would want the world to know about your brand, your business and yourself?

Devon Katzev: I would want them to know is that when they pick up a bottle of Mane ‘n Tail what they’re getting we stand behind. And we care; we really care about what we do.  If our customers call they’re going to get a live body; not a mechanical voice that drives ‘em nuts. They're going to get a live body. We answer their questions and we help them out. The biggest thing we usually get called about is where to find us.

Mane 'n Tail Hair Care Products can be found, nationwide, in Walgreens Drugstores, who courted the company and also CVS, Duane Reade, Rite Aid, Walmart, Kmart, Sally's Beauty Supply Stores.

For more information on Mane ‘n Tail: www.manentail.com

 

Revlon шампунь
осаго страховые
посуда Украина

 

Haute Tease

  • Directors Jonathan Dayton & Valerie Faris Begin Principal Photography On “Battle of The Sexes”

    AddThis Social Bookmark Button

    Fox Searchlight Pictures' Presidents Stephen Gilula and Nancy Utley announced today that principal photography for BATTLE OF THE SEXES has begun in Los Angeles.  The film stars Oscar-nominees Emma Stone (BIRDMAN, THE HELP) Steve Carell (FOXCATCHER, THE BIG SHORT), as 1970's Tennis Greats Billie Jean King and Bobby Riggs.  

  • Celebrity Photos: Amy Adams, Martin Scorsese, Emma Stone, Denzel Washington Among the Artists Honored At AFI Awards 2016 Luncheon

    AddThis Social Bookmark Button

    America's finest film and television artists were among the guests honored today by the American Film Institute (AFI) at its annual AFI AWARDS 2016 luncheon. With no winners or losers, AFI AWARDS celebrates the creative ensembles behind the year's most outstanding storytelling.

     
  • LA LA Land To Screen As Centerpiece Gala At AFI FEST 2016 Presented By Audi

    AddThis Social Bookmark Button

    The American Film Institute (AFI) announced today that LA LA LAND will screen as a Centerpiece Gala at AFI FEST 2016 presented by Audi. The film, from Lionsgate's Summit Entertainment label, is directed by Academy Award®  nominee Damien Chazelle and stars Academy Award® nominees Emma Stone and Ryan Gosling. It will screen on Tuesday, November 15, at the TCL Chinese Theatre.  

  • LAFF Announces Music in Film, Festival Tributes to Director Jonathan Demme, Rodrigo Garcia

    AddThis Social Bookmark Button

    The Los Angeles Film Festival, produced by Film Independent with Presenting Media Sponsor the Los Angeles Times and Host Partner L.A. LIVE, announced several additions to the 2015 Festival program and three additional world premieres.  

  • The Legend of Pale Male Review – A Timeless Classic Beauty Birthed in the Jungles of Manhattan

    AddThis Social Bookmark Button

    Cinemonde, a private international film screening series, recently presented Soirée Number 5 at the School of Visual Arts Theater in the Chelsea neighborhood of Manhattan to screen "The Legend of Pale Male." 

Crime

  • James Bulger Appeal Deadline Nears

    AddThis Social Bookmark Button

    James Bulger, the notorious Boston mobster convicted in what has been called a sham proceeding, is fighting for the chance at a new trial to present evidence of alleged deals he had with members of the Massachusetts State law enforcement.

     
  • Gun Control Reform Inches Forward

    AddThis Social Bookmark Button

    Gun Control Law has inched somewhat forward with a veiled victory as Vice President Joseph Biden announced two new executive actions, nine months after the horrific and senseless tragedy at Sandy Hook Elementary school.  

     
  • Victim in South Carolina Police Shooting Owed Child Support

    AddThis Social Bookmark Button

    A South Carolina police officer shot and killed an unarmed black man after a routine traffic stop in which the victim ran as he could not produce insurance or registration papers for the vehicle pulled over for a faulty tail light.

     
  • Danielle Jones, Comatose Craigslist Beating Victim, Wakes

    AddThis Social Bookmark Button

    Danielle Jones, the Miami female beaten nearly to death and into a coma by a roommate she had found on Craigslist one week after he moved in, has finally woken 24 days after the Valentine's Day attack.

     
  • Girl, 16, Dead After Vicious Attack

    AddThis Social Bookmark Button

    Amy Inita Francis-Joyner, 16, a sophomore at Howard High School of Technology, in Wilmington, Delaware, died Thursday morning after she was jumped in the girl’s restroom by two other sixteen year olds and beaten to near death over a boy.

Theatre, Music, Books

  • Broadway's Best: Celebrating the Music of Ron Abel

    AddThis Social Bookmark Button

    Birdland, the legendary Manhattan Jazz Club, played host for two nights only to celebrate, one of Broadway's best and Hollywood's hottest talents, composer and musical genius Ron Abel.

     
  • Judi Dench's Exits & Entrances: A Celebration Of Shakespeare

    AddThis Social Bookmark Button

    A Shakespearean celebration, with readings by Dame Judi Dench, David Suchet, Emilia Fox and the late Jeffery Dench. Exits and Entrances commemorates the 400th anniversary on April 23rd 2017 of the death of the world's most celebrated playwright William Shakespeare.

     
  • HL London: Paul McCartney's LIPA Channels the Spirit of John Peel in Weekly New Music Event

    AddThis Social Bookmark Button

    Liverpool Institute for the Performing Arts, co-founded by one of the city's most celebrated sons Paul McCartney, is launching The 2Ube, an eclectic showcase of musical talent from across the north west.

     
  • Blue Man Group Review - Fresh, Fun, Loud and Messy

    AddThis Social Bookmark Button

    I had seen the famed Blue Man Group Las Vegas show before albeit more than a decade ago. Even so, I recently proceeded to secure tickets to see what has since become a Vegas entertainment staple. I wondered how, or if, this show had evolved so it would seem fresh and new the second time around.

     
  • Plug Research Releases the Highly Anticipated Coultrains Jungle Mumbo Jumbo Project

    AddThis Social Bookmark Button

    On April 23rd, appreciators of soul, jazz & beat music alike rejoice as Coultrain releases his long-awaited new project, Jungle Mumbo Jumbo. Perhaps best known for his work as one half of Hawthorne Headhunters (alongside Black Spade), or as the once lead singer of Waajeed's Platinum Pied Pipers - this release marks Train's first proper solo album on a label