Login Form

ARES Opens the Doors on Flagship London Showroom

AddThis Social Bookmark Button

ARES, the Italian automotive atelier, marked the start of another exciting chapter in its success story as they, in collaboration with distribution partners the STREIT Group, opened its first ever boutique showroom in the heart of London’s Mayfair.

After several weeks of development and refurbishment work, the site – 77 Piccadilly – is now welcoming discerning luxury car buyers from across the capital, the south-east and beyond. It is the first in a planned portfolio of exquisite ARES stores, to be opened in some of the world’s most glamorous locations. 

 

The Piccadilly centre is a fabulous enhancement of the ARES brand. Luxurious and contemporary, the stunning ground floor showroom has space for four hand-crafted vehicles from the ARES range. For the site’s launch, a Lamborghini Huracán, Range Rover, Mercedes-Benz G-Class and Mercedes-Benz S-Class are on display, highlighting the breadth of the brand’s capabilities to create a special automotive experience.

 

As clients enter this most prestigious of London addresses, they are immersed in a world of bespoke luxury automotive design. At the rear of the showroom is theatelieritself – the word means ‘studio’ or ‘workshop’ in French, and is traditionally associated with master craftsmen creating fine art of the highest quality. Here, customers can work with ARES’ experienced showroom staff to specify and personalise every aspect of their new vehicle.

 

The opening of the Piccadilly showroom – formerly occupied by Japanese car brand Infiniti – represents a significant financial investment by the ARES team. However, it is just the start; illustrating the brand’s long-term commitment to London and vision for the future, Phase II will see the creation of a lower ground floor with an enlarged capacity. 

 

Dany Bahar, ARES Chief Executive Officer and Founder, said: “With so many of the world’s wealthiest individuals favouring a summer in London, this is the perfect time and location for the first ARES boutique store.”

 

He added: “Our unique atelier approach is about immersing our clients in our world, our materials and processes, our vision and our ambition. There is no other automotive experience like it.” 

 

The location will also act as the exclusive outlet for UK customers to purchase STREIT armoured vehicles and follows the announcement in December that the STREIT Group would distribute ARES vehicles throughout the Middle East and Africa. “Security is increasingly at the forefront of customers’ minds,” said Guerman Goutorov, STREIT Group Chairman and Chief Executive Officer. “Now customers in the UK can access our trusted technology and specify a vehicle that combines security with ARES’ elegant luxury from a single location.”

 

ARES was founded in 2014 with one simple goal – to provide its customers with the ultimate in bespoke luxury automotive design and engineering. With a team of experienced technicians led by renowned designer Mihai Panaitescu, ARES collaborates with its customers to create unique, handcrafted, high-performance pieces.

 

From lightweight carbon fibre to the finest Italian leather, its highly skilled craftsmen push the limits of what’s possible. The result is a new benchmark in terms of engine performance and driver enjoyment

 

ARES London Flagship opening is the first of several global boutique stores opening for business. The prestigious Mayfair address illustrates ARES’ commitment. A four-car facility with Phase II expansion is currently in the pipeline.

 

ARES exclusive distributor agreement with leading independent armoured vehicle producers STREIT Group now extends from Middle East to include the United Kingdom. 

ABOUT ARES:

Based in Modena, Italy, ARES is a luxury automotive atelier creating unique, handcrafted high-performance cars. ARES uses traditional Italian hand craftsmanship along with German engineering knowledge to develop bespoke cars that are perfectly tailored to the values and lifestyle of each individual customer.

ARES portfolio showcases a wide range of luxury automobiles for further details please visit: www.ares-performance.com. For further information and high-resolution images, please contact us or visit the press section of the ARES website at: www.ares-performance.com 

About STREIT Group:

Established in Canada in 1992 - STREIT Group is one of the world’s leading, privately owned armoured vehicles manufacturers with 12 state-of-the-art production facilities and 25 offices worldwide. STREIT Group produces a large variety of Armoured Personnel Carriers, Cash-in-Transit, Luxury and Security vehicles which are designed to provide effective protection in high-risk situations. All STREIT Group vehicles undergo internationally recognised ballistics and impact tests, with STANAG 3 certification for military tactical vehicles and VPAM BRV 2009 VR7 for luxury and special purpose vehicles. They are a leading supplier of armoured vehicles with 100% safety record; STREIT Group vehicles are deployed by armed forces all over the world. 

For further information please visit: www.armored-cars.com

 

Haute Tease

  • Gift Guide: Father’s Day Gifts Guaranteed to Impress

    AddThis Social Bookmark Button

    Finding that perfect gift for the important "dad," whether that be your own father, husband, boyfriend, brother or other deserving and meaningful man has become somewhat of a treasure hunt, to save time we've come up with a few brilliant gift ideas.

     
  • INNER DEMONS to Open the 2014 Los Angeles Film Festival

    AddThis Social Bookmark Button

    When the teenage daughter of a religious family transforms from A-student into heroin addict, her parents agree to allow a reality TV crew to stage an intervention and tape her recovery. What they don't know is that she has been taking drugs to deal with the unnatural, evil feelings growing inside her. When she agrees to rehab, with no drugs to suppress what's inside, the demon emerges. 

     
  • The Annette Bening Retrospective: Four of the Finest

    AddThis Social Bookmark Button

    The Annette Bening Retrospective, held at Laemmle’s Music Hall in Beverly Hills, showcased four of Annette Bening’s finest film performances over the past two decades beginning with her most recent Academy Award nominated role as Nicole Allgood in THE KIDS ARE ALL RIGHT.

     
  • Patriots Day Review – A Triumph! Powerful, Authentic, Challenging

    AddThis Social Bookmark Button

    PATRIOTS Day, from CBS Films and Lionsgate, brings to the screen a recreation of the Patriots Day Boston Marathon bombing, the stunning finish line trauma, a four-day manhunt, and the key players that made Boston residents and Americans feel a national pride.

     
  • UPDATED: Terrorist Shot Dead in France Supermarket Attack

    AddThis Social Bookmark Button

    Authorities stormed the Super U grocery store in Trebes, France, a small town in the South, where an Islamic State loyalist had been holed up demanding release of one of the collaboraters of the October 2015 attacks, killing him.  

     
  • Infant Receives Liver Transplant in a Real Christmas Miracle

    AddThis Social Bookmark Button

    Baby boy Daniel McCabe, born with a degenerative liver illness, was dying. With every passing minute the life was escaping the little fighter and when doctors came to his parents the news they expected was every parent's worst nightmare.

     
  • London Tech Week: Mayor of London Outlines Ambition to Make the Capital the World's Leading 'Smart City'

    AddThis Social Bookmark Button

    The Mayor of London, Sadiq Khan, has today outlined his vision for London to become the world's leading 'Smart City' – with digital technology and data at the heart of making the capital an even better place to live, work and invest. 

Donate Elite

It's the desire at Haute-Lifestyle.com to keep journalism free. Running a business, however, dictates what is now a common dilemma; a paywall, subscription or donation. Thank you for your donation.