13 Bonaparte Travels Overseas from Paris to Establish Retail Location in Downtown Los Angeles

Details: Category: Men's Fashion, Grooming; Published on Friday, 25 August 2017 21:06

The Contemporary menswear label known for its numbered, mid-season collections and refined, contemporary approach to menswear, 13 Bonaparte brings its distinctive sensibility to the West Coast with the launch of a store in Downtown Los Angeles.

As part of 13 Bonaparte's ongoing US development and following the success of its New York City pop-up this past April, the new location at ROW DTLA marks the first 13 Bonaparte boutique presence in the US and opens to the public today.

In conjunction with the brand's US expansion initiatives, 13 Bonaparte launched Le Denim this spring. This expanded collection of one of the brand's signature categories includes the first pieces designed specifically for women. "Women have been asking about our pieces for many years in our Paris Haut-Marais store," shares David Sarfati, Founder and Artistic Director of 13 Bonaparte. "This felt like the right time and way to bring them into our world: with a very focused, specific denim offer."

"The Lower East Side pop-up was a significant first step for the brand in this market. The commercial results and the feedback that we received from professionals and customers alike far surpassed our expectations," remarks Maxwell Anderson, US Director of 13 Bonaparte. "We saw strong, balanced performance across our menswear categories, and an encouraging mix of both customers previously familiar with the brand and those that were completely new to us. We were also thrilled to observe the immediacy of female clients' responses to Le Denim and the way this collection generated a desire to explore the broader brand offer."

13 Bonaparte's approach to growth, from developing new products to exploring new markets, has always been about organically responding to its customers.

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Bringing the brand to the US is no different; American customers have consistently been the second-best represented demographic for the brand in terms of traffic to the Paris Haut-Marais store, website engagement, and spend.

"We've decided to open in Los Angeles because of how dynamic and increasingly international the market there is," declares Sarfati. "Our midseason positioning complements the climate and lifestyle, and Downtown is a particularly fitting setting given how vibrant the creative and cultural communities are in this pocket of the city."

13 Bonaparte has chosen to land at ROW DTLA, a new mixed-use development within reach of the Arts District and major cultural destinations such as MoCA, The Broad, and Disney Concert Hall. The boutique will be found among a contemporary curation of creative offices, independent brands, design stores, artists-in-residence, and innovative food concepts.

Similar to its Paris Haut-Marais flagship, the 13 Bonaparte LA outpost will be a fluid space, equal parts retail store, showroom, and office. The interior concept Sarfati conceived reflects core brand values of transparency and utility through a material palette that includes concrete, steel, and plexiglass.

Shelves of plastic storage boxes hold wardrobe stock and are labeled with technical drawings of the corresponding style. Complementing these elements is a growing collection of twentieth century vintage design pieces including a Marco Zanusso coffee table and a Rodolfo Benetto neon lamp, both procured at the Paul Bert flea market in Paris, as well as a set of Scarpa leather Dialogo chairs from the 70s bought in Antwerp. Rare art and photography books that serve as inspiration and reference are layered throughout the space.

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Sarfati elaborates: "I am very driven by a passion for design and a desire to share that with all visitors; that was very important to me as I've thought about creating a true home for the brand in the US."

ABOUT 13 BONAPARTE

13 Bonaparte is a contemporary, seasonless wardrobe reflecting an urban, chic and inquisitive sensibility. The brand emerges from the most inspiring elements of thoughtful design, innovative fabrication and distinguished styling. Collections are not oriented around season but are numbered, each representing a measured step forward, a deeper exploration of the shapes and colors that creates allure and studied simplicity. While aesthetic codes remain steady, the fundamental functionality and fluidity of each piece allows for a range of personal styles, creating a diverse and inclusive brand community as a result. Manufactured solely in Europe, the store and the design studio are located in Paris Haut-Marais, at 2 bis rue de Normandie.

Collection 10, the brand's latest release, will be available for purchase alongside iconic pieces from the permanent collection as well as the new collection of denim pieces for both men and women.

13 Bonaparte will also be hosting event programming in collaboration with local LA artists, galleries, and hospitality partners through the rest of the year, with more details soon to be announced. Furthermore, 13 Bonaparte will be launching a new e-commerce site dedicated to customers based in the US and Canada this Fall. In addition to offering the brand's full product selection, this platform will be a virtual portal to a wide range of 13 Bonaparte content.

13 BONAPARTE | LOS ANGELES STORE RESIDENCY NOW OPEN

ROW DTLA | 1318 East 7th Street #124, Los Angeles, CA 90021

Store Hours: Monday – Sunday | 11AM – 7PM

ABOUT 13 BONAPARTE