Consumers Curate Top Spirits Lists at the Largest SIP Awards Competition (Photos)

AddThis Social Bookmark Button

The 2017 Spirits International Prestige (SIP) Awards,  taking place at the upscale Hyatt Regency Newport Beach, CA.,  hosted its largest blind tasting competition to date with 673 spirit brands and 118 consumer judges.

The competition gave domestic and international spirit brands the rare opportunity to be distinguished solely on the merits of taste, aroma, and finish by unbiased consumers.

The urgent need to receive exposure and direct consumer insight on a level playing field is apparent. Participation from new spirit brands has grown exponentially and consistently since the first SIP Awards competition in 2009. At the same time, premier brands return annually to show that they have what it takes to remain at the top of their respective categories despite rising competition. Brands that can place two or more years in a row are rewarded with the exclusive Consumer Choice Award.

"Spirit brands driven by the pursuit of quality exist to serve their consumers, but honest and unbiased feedback straight from those very people is hard to come by," says SIP Awards founder Paul Hashemi. "We foster a controlled and professional environment for spirit brands to not only get in front an audience with zero industry entanglements but also receive feedback straight from their taste buds."

To ensure spirits are served optimal conditions for blind tasting, the SIP Awards implements a patented delivery system that presents undiluted and chilled spirit samples in unmarked Neat glasses designed to elevate the tasting experience.

Additionally, all judges are carefully vetted to ensure that they do not bear affiliation with any spirit brands, distributors, or marketers. This standard was strictly enforced even though the over 30% jump in brand entries this year called for a proportional increase in the number of judges.

Going one step further to guarantee reliable results, the SIP Awards uses an algorithm to account for variability in palate consistency. Every judge was served 4-9% of samples twice. The scores from judges who evaluated both samples consistently were weighed heavier than those who varied in their responses.

Each spirit across all the categories were graded on aroma, taste, and finish.

For a complete list of the categories, winners, and photos from the event, visit: https://sipawards.com

About the SIP Awards
The SIP Awards provides a unique judging competition for spirit brands to gain exposure, feedback, and recognition from unbiased consumers. As the only blind tasting competition of its kind, the SIP Awards offer a fair platform for top brands to showcase their products to their most discerning audience.

To learn more about the SIP Awards beverage competition, venue partnerships, or for a complete list of 2017 winners, visit https://sipawards.com/.

Images: Sip Awards Facebook (as directed).

 

Haute Tease

  • INTERSTELLAR To Play The California Science Center Imax® Theatre In Limited Engagement Through January 17

    AddThis Social Bookmark Button

    IMAX and Paramount Pictures today announced a special limited run of Christopher Nolan's acclaimed film "INTERSTELLAR" at the California Science Center IMAX® theatre, marking the first time a theatrical presentation of a major motion picture has screened there.

     
  • Oscar® Nominated Filmmaker Morgan Spurlock Signs On As Executive Producer For The Tribeca Festival Hit Film Directed By Oscar® Nominated Amanda Micheli

    AddThis Social Bookmark Button

    Academy Award® nominated documentarian Morgan Spurlock teams with fellow nominated filmmaker Amanda Micheli to bring her Tribeca Film Fest hit "VEGAS BABY" on the gamble of in vitro fertilization (IVF) to the public.   

  • Luxe Therapy Hair Essentials - A Game Changer For Haircare

    AddThis Social Bookmark Button

    LOS ANGELES, CA (May 8, 2013): Luxe Therapy Hair Essentials and Nicole Ari Parker's Save Your Do have joined forces to offer tools to women that aid and abet in maintaining not only your hair's style but the health of both your hair and scalp. After meeting at the Spectrum International Beauty Expo in March the entrepreneurs Crystal Haynes and Nicole Ari Parker were mutually impressed with each other’s beauty solutions and decided to collaborate.

     
  • HL World News: 26 Facts About Guantanamo Bay

    AddThis Social Bookmark Button

    In the fallout of the 9/11 terrorist attacks, the United States entered a new age of warfare. The war on terror presented a nebulous threat with non-state actors and dangerous, asymmetrical warfare.  

  • Death Toll Expected To Rise as Massive Inferno Engulfs Famed London Apartment Building

    AddThis Social Bookmark Button

    Parents were seen tossing children to safety as more than 1000 residents were trapped when a six-alarm fire broke out at Grenfell Tower in North Kensington, London, a 24-story apartment building, just after midnight Wednesday morning.

Crime

  • Yellowstone Cold Case Remains Unsolved

    AddThis Social Bookmark Button

    Scarface, the once 600lb grizzly bear known to roam free in the vast wilderness of Yellowstone National Park was shot and killed last November near Gardiner, Montana, after wandering just north of the Park's boundaries.  

  • Crime City USA: The Top Thirty Murder Capitals

    AddThis Social Bookmark Button

    Crime rates are decreasing across large cities in the United States, but murder rates are on the rise.  

  • No Indictment in Ferguson Case; Violence Hits More Than 90 Cities

    AddThis Social Bookmark Button

    A Missouri Grand Jury refused to indict Ferguson Police Officer Darren Wilson in the death of Michael Brown, the unarmed African American teen shot and killed in broad daylight, while walking in the street near his home, last August.

     
  • Man Throws Child Off Manhattan Skyscraper; Commits Suicide

    AddThis Social Bookmark Button

    A Brooklyn man, who was allegedly in a custody dispute, committed suicide after throwing his three year old son off the roof of a luxury high rise located on Manhattan’s Upper West Side.

     
  • 911 Tapes Released In Sandy Hook Massacre

    AddThis Social Bookmark Button

    Ten days before the one year anniversary of the Sandy Hook massacre the community of Newtown, Connecticut will relive the tragedy as state officials released six 9-11 calls made the morning of December 14, 2012.

Theatre, Music, Books

  • Adventures on the Queen Mary Review - Stunning, Beautiful, A Must Have

    AddThis Social Bookmark Button

    Adventures on the Queen Mary, by Dave Wooders with James Radford, a book for those who have dreamed of traveling the high seas, in all the style of a bygone era and the opulence of the Queens luxury.

     
  • Coffee Table Art For the Intellectually Promiscuous

    AddThis Social Bookmark Button

    Coffee Table Art, considered the staple for the difficult on our Christmas list, has changed over the years and with the internet bookstore finding that perfect tome, a keepsake, a DIY guide, the best images of seven continents has never been easier.

     
  • Blue Man Group Review - Fresh, Fun, Loud and Messy

    AddThis Social Bookmark Button

    I had seen the famed Blue Man Group Las Vegas show before albeit more than a decade ago. Even so, I recently proceeded to secure tickets to see what has since become a Vegas entertainment staple. I wondered how, or if, this show had evolved so it would seem fresh and new the second time around.

     
  • HL London: Paul McCartney's LIPA Channels the Spirit of John Peel in Weekly New Music Event

    AddThis Social Bookmark Button

    Liverpool Institute for the Performing Arts, co-founded by one of the city's most celebrated sons Paul McCartney, is launching The 2Ube, an eclectic showcase of musical talent from across the north west.

     
  • HL A&E Presents The Best Summer 2016 Music Festivals, by the Numbers

    AddThis Social Bookmark Button

    Every year, thousands of people flock to church. The devotees pray in flower crowns and straw hats, fringe-laden vests and neon body paint. They are the congregation of music lovers, gathering from many different corners of the world to worship at the summer’s many music festivals.