Business News: GeoGuard and Skyhook Pioneer Media Piracy Protection with Precise Location Data for Film Industry
- Details
- Category: Business/Financial News
- Published on Wednesday, 16 August 2017 07:24
GeoGuard, the geo-location piracy prevention experts and Skyhook, the world's leading behavioral location intelligence company, today announced a collaboration that provides the content industry with the industry's first solution that ensures viewers are verifiably watching films and TV at home.
The solution is the first of its kind for the content industry and combines precise location data from Skyhook with today's strongest defences against geo-piracy from GeoGuard enabling studios and networks to securely pre-release content without the threat of piracy.
This collaboration is a continuation of the existing relationship between GeoGuard parent GeoComply and Skyhook, through which the companies provide geo-location services for the gaming industry.
Business News: Bob Iger and The Magic of Disney Create Lifetime Loyalty
By enabling content distributors to verify that content is being watched at home the solution provides a critical element of security required by movie studios before movies launch simultaneously in theaters and in the home.
With new services entering the consumer market - such as the recently launched Screening Room - which aim to offer early release and cinema release films to viewers at home, tools that accurately detect geo-location fraud are set to become increasingly important for the protection of digital content rights.
Business News: New York Media Summit 2015 – The State of the Ever Expanding Media Industry
The solution will be demo'd at IBC 2017 in Amsterdam, September 15-19 at GeoGuard's booth #14.M23.
Piracy continues to be a growing problem in the film industry. According to a 2016 Statista survey, 24 percent of U.S. respondents pirate movies while the film is still in the theaters. Another 48 percent pirate movies after the movie has left the theaters, but before it is available to watch at home legally.
"Before UHD movies are made available for early release, studios need to be absolutely certain that the content is safe from piracy," said David Bairstow, VP of product, Skyhook. "To meet the standard set by the studios, a number of security measures must be in place. This new solution with GeoGuard, the first of its kind, ensures that a home cinema viewer is actually at a viewer's home – and not spoofing a location in order to broadcast the movie in a public place or to illegally distribute proprietary content."
The solution works to address historical weaknesses in conventional IP Geolocation systems (such as accuracy and spoofing via VPNs, etc.) via a jointly developed SDK which combines Skyhook's Wi-Fi access points database with GeoGuard's studio-approved and third party tested anti-fraud toolkit.
David Briggs, co-founder and chairman of GeoGuard said, "this announcement is a continuation of the relationship between GeoGuard parent GeoComply and Skyhook, through which we successfully provide geo-location services to the gaming industry.
This new solution now provides the content industry with uniquely precise geo-location data combined with today's strongest counter-measures against geo-location piracy.
The joint solution is designed to enable studios and network operators to plan the launch of early release UHD home cinema with the comfort of knowing that the early-release content will only be shown in the homes that it is intended for."
About GeoGuard
Based in Vancouver, Canada, GeoGuard was founded in April 2017 to provide geo-data verification solutions and services that enable content owners and OTT providers to prevent the illicit access to content through geo-piracy. GeoGuard provides a suite of geo-filtering solutions combined with human intelligence to stop internet users spoofing their location through VPNs and DNS proxies, as well as through more specialist attacks.
The solutions that GeoGuard offers are based on the award-winning geo-location technologies that its parent company GeoComply developed for the geo-protection of the digital gaming industry. This means that the company's software is now installed in 250 million devices, putting it in a uniquely powerful position to identify and counter the very latest geo-location fraud threats.
About Skyhook
Skyhook is a worldwide leader in location. Skyhook created and operates the most advanced global first party location network in the world today. Everyday Skyhook powers tens of billions of location requests and location-based context requests around the world for adtech, publishers, devices, apps, wearables, media, mobile device management, digital rights management, device recovery and more. Skyhook is a wholly owned subsidiary of Liberty Broadband Corporation. To learn more about Skyhook, please visit www.skyhook.com.
