"Looking Inside Yourself," Premieres in Moscow, Doc Features Blind Perfumers and their Fragrances
- Details
- Category: Russia A&E, Lifestyle, Culture
- Published on Wednesday, 06 September 2023 15:38
- Written by Euro Contributing Editor
On September 5, at the Karo 11 Oktyabr cinema, the premiere of the documentary film "Looking Inside Yourself" took place about the creation of unique fragrances by blind perfumers that reflect human states and emotions.
The film ended with an immersive spectacle that helped viewers feel as deeply as possible the scents that the characters created throughout the filming.
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The guests of the premiere were: actors Nika Zdorik, Ekaterina Nosik, Greta Saburova, Alexandra Babaskina, Katya Vladimirova, trustee of the charity foundation "Like a miracle", founder of the Sun City studio Yulianna Viner, vice president of VTB Bank Natalya Malinova, founder of Pure Sense Ekaterina Zinchenko and others.
"Looking Into Yourself" is the story of three blind perfumers Alexander Yashin, Maria Ushakova and Anastasia Vislobokova, who are developing a new line of fragrance-states: "Confidence", "Tenderness" and "Love". For inspiration and searching for the perfect perfume formula, they go to the mineral museum, pottery, forest, industrial park, cat cafe and music club. Their fragrances will be presented in the line of the Russian selective perfume brand Pure Sense and will soon appear in stores.
The main goal of the project is to debunk stereotypes about people with visual impairments, as well as to tell about their professions and life.
The film was created by director Anna Veselova. She has shot short films in Morocco, Italy, Kenya and Russia, is a laureate of Russian and foreign short film festivals, has also worked on a documentary series for VK, a film for Citymobile and Viber, as well as clips for Therr Maitz and Teo Tao.
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The film's producer, Vyacheslav Popov, general director of the Trigger film company, previously also produced the projects Unpacking, Democracy Lesson, Time Trouble, Significant Places of Russian Literature.
In 2022, the "Looking at Yourself" scenario was among the 34 winners of the competition as part of the All-Russian educational project Znanie.Kino of the Russian society "Knowledge" and was implemented with the support of the Znanie.Kino track and the Internet Development Institute.
Presenting the film to the audience, the editor-in-chief of Kino-Teatr.Ru Zhan Prosyanov noted that this is a truly unique project. "Very often documentaries are about observation, research, and in this film, in an amazing way, there is a conflict with our perception. After watching this movie, your idea of how people with visual impairments live, feel, and think will change. This film gives us a new dimension," he stressed.
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Director of the Project Management Department of the Russian Society "Knowledge" Irina Karikh pointed out that this is a film about magic. "This film tells everyone that masterpieces can and should be created. However, to create a masterpiece, there must be beauty inside, like the authors of the film "Looking Within". I really want this documentary film to be seen by many. I am sure that we will show the film in different parts of our endless country, that it will collect a huge number of views. After all, this is a movie about us and about love, " she said.
The director of the film "Looking Inside Yourself" Anna Veselova admitted that this film was a surprise for her in every scene: "The heroes of the film turned my world upside down: no one feels the way they feel aromas. I realized that perfumers compose fragrances like music. I learned from each of these guys, about whom we made a film - they are incredibly strong, outstanding, versatile. And what is important - before filming, they told me: we will star in the film only if you do not show pity or super heroism, we are the same people as those around us, we just make perfumes.
The founder of the Pure Sense brand, Ekaterina Zinchenko , said that over the three years of working with Alexander, Maria and Anastasia, she radically revised those things that are really important in life. "I hope this evening will also become a revelation for you and will touch different strings of the soul. The point of what we do is to fill the world with love, and our film is designed to inspire and push you to reconsider what is inside you.
After the film, the author of psychological audio performances and the immersive play "Dream" Lilia Dasayeva held a special show for the guests of the premiere, presenting new sensual fragrances created by the film's characters. She helped the audience to feel as thin as possible and immerse themselves in the emotions that the works of perfumers evoked.
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Looking Into Yourself was produced by Trigger Film, a film company specializing in creating socially significant content. She worked on the documentary literary series "Iconic Places" about important geographical objects in the life of Russian classics, which became one of the most popular series in the CHILL web cinema, the teenage drama "A Lesson in Democracy", which collected more than 10 million views on the VK social network and then came out on the Okko platform, as well as the documentary "Time Trouble" about the great Russian grandmasters, hosted by Kirill Kyaro. Trigger Film projects have 2 nominations for the National Web Industry Award. The founder of the company is director and producer Vyacheslav Popov.
Pure Sense is the first Russian niche perfumery project created to support people with special needs. The concept of the brand is based on collaboration with blind perfumers who create fragrances and the study of the dependence of visual perception and smell. Creating an accessible environment and enabling every person to realize himself in society is the main idea laid down by Ekaterina Zinchenko, the founder of the project.
