Men's Streetwear: TAFT Launches Exclusive Collection in Honor of World Mental Health Day
- Details
- Category: Men's Fashion, Grooming
- Published on Thursday, 12 October 2023 09:56
- Written by New York Contributing Editor
Destigmatizing mental health issues is challenging but starting the conversation is critical. On the occasion of World Mental Health Day, TAFT, renowned for its unique footwear creations, is stepping outside the box to unveil a limited-edition clothing collection.
This initiative not only brings awareness to a cause that resonates with countless individuals but also contributes a portion of its proceeds to support mental health charities.
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"At TAFT, we understand that balancing business and personal mental health struggles is a daily battle," says Kory Stevens, co-founder of TAFT. "It affects absolutely everything I do - my emails, my meetings, my phone calls, my interactions. When a personal problem is so present and on my sleeve, I can't separate it from my work. I think it makes me a good leader. It makes me a kind, patient friend. I think it even extends to our customers - they feel a personal, emotional connection to this brand, and it's because we have been open and public about what each of us is facing.
Inspired by Kory Stevens' personal mental health journey and his battle with depression, TAFT proudly introduces the Mental Health Awareness Collection. This collection comprises six thoughtfully designed styles, each dedicated to normalizing conversations about mental health and encouraging individuals to seek help without fear or judgment.
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"The vision for the future of this collection is just offering more products more often," adds Kory Stevens. "Historically, we have targeted World Mental Health Day or National Suicide Prevention Day, but the collection has resonated with so many people that we will make it more a part of our story. The mental health focus has, in the past, been limited to social media. Now we are trying to figure out how to make it more of our identity everywhere the brand lives."
TAFT's commitment doesn't stop at awareness; action is at the core of their mission. To support this noble cause, TAFT will donate 10% of the proceeds from the Mental Health Awareness Collection to two esteemed organizations: Made of Millions and Mental Health America. These organizations champion mental health initiatives and work towards creating a world where everyone has access to the support and resources they need.
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Made of Millions and Mental Health America are known for their outstanding efforts in promoting mental health awareness and advocacy, making them ideal partners for this initiative.
Not only does the Mental Health Awareness Collection serve a noble cause, but it is also accessible to all, with products retailing for $50 and under. TAFT invites you to join them in breaking down the barriers surrounding mental health and making a meaningful difference this World Mental Health Day.
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TAFT is a direct-to-consumer men's footwear brand specializing in unique, bold shoe designs. Founded in 2014, TAFT shoes are produced in Spain and Portugal with textiles ranging from suiting wool, to woven upholstery fabric, to Charles F. Stead leather. TAFT prides itself on having an inclusive vibe among its customer base, consistently delivering exciting new styles.
