Traxon Technologies’ Showroom in Hong Kong Offers Visitors a Rich AR Experience

AddThis Social Bookmark Button

Traxon Technologies and Osram’s Hong Kong showroom elevates its focus on digitalization and future markets. Using cutting-edge Augmented Reality (AR) based control and navigation technology, the company emphasizes its position as the premiere global provider of advanced LED systems.

Going forward, the company will showcase its product innovations using state-of-the-art AR control and navigation technology. The Hong Kong Showroom provides an interactive customer experience through a pioneering AR application for indoor navigation, device control and monitoring, developed by AR Automation in cooperation with Insider Navigation accentuating the company’s dominance in the innovative lighting solutions market.

Beltway Insider: Trump, Pence Stump MAGA Redux, Cuts Central American Aid, Brexit Power Grab, Boeing MAX Jets, 2020

The two companies have combined their knowledge to create “AR Smart Control” which allows users to track their real-time position and directly control the surrounding lights as well as access important product data. When pointing the tablet’s camera at a light, users can select from a range of different options displayed on the screen: it’s possible to dim the light, switch it on and off, request product details and choose a certain colour or pre-set lighting scene.

The objects to be controlled, the possible user options and the data shown can be individually determined, depending on the application area and the respective requirement profile. This means, for instance, that the AR app also serves to control the ventilation and irrigation system in vertical farms, to track the energy consumption of machinery in real-time or look up the last maintenance check performed on technical equipment in factories.

Letters to the Leaders of China Book Review - A Visionary Ensures His Beloved Nation Thrives and Survives

So far, AR is mainly used for data visualization, but AR Smart Control goes one step further by using the new technology to actually interact with objects close to the user in a very simple and intuitive way.

As a result, AR offers an innovative approach to the development of IoT systems. While voice assistants like Alexa, Siri or Google Home depend on knowing the right command logic, AR Smart Control works without any prior knowledge of the devices – just point the camera at an object to monitor and control it.

Qlocktwo® Classic Creator's Edition Celebrates Time with Two New Editions in Silver and Gold

What makes the app so special is the fact that it was the joint work of two companies contributing different areas of expertise: While Insider Navigation is an expert on AR based indoor positioning and navigation, the joint venture AR Automation combines the skills of an AR software development specialist with the knowledge of a professional provider for smart control and building automation technology.

Thus, the product features a highly precise 3D positioning, an accurate overlay of the virtual information from observed real objects without showing misalignments when the user is moving around in the environment, and an immediate response to all control commands as well as a continuously reliable data transmission in real-time.

Within only two days, AR Smart Control was successfully installed in Traxon Technologies’ Showroom in Hong Kong. The new API interface of the smart lighting control platform e:cue SYMPHOLIGHTTM provides the perfect solution to control lights through Augmented Reality. Thanks to all the new clever features of SYMPHOLIGHT 5, data from sensors, light and equipment status in a building can be evaluated and displayed on the screen in real-time.

Victoria Chow, Hong Kong Hottest Wine and Spirits Entrepreneur, Launches The Woods' Annex (CHI/ENG)

The two companies are pleased to present their AR solution in April at Hannover Messe in the booth of Insider Navigation (Hall 6 Booth C58). All visitors and those interested are kindly invited to test AR Smart Control themselves.

This video provides you with a brief look at Traxon Technologies’ new Showroom.

About Insider Navigation
Insider Navigation (INS) is the first company that offers augmented reality based indoor positioning and navigation for mobile devices without the use of special hardware. Thanks to augmented reality and efficient navigation technologies INS offers a worldwide unique holistic solution which enables clients to easily make their venues recognizable for mobile devices and gain added value with augmented reality. Insider Navigation has its headquarters in Vienna.

AR Automation Ltd.

AR Automation Ltd. is a Joint Venture created by the two companies Visionaries 777 Ltd. (Hong Kong) and eventa AG (Munich), focusing on the development of advanced Augmented Reality (AR) applications to control and monitor lighting, building and media technology. The smart AR control solutions offer an innovative approach to combining AR and IoT. The headquarters of AR Automation is located in Hong Kong.

Haute Tease

  • LA Arts: Morrison Hotel Gallery & Genesis Publications Host Exclusive Event: 'Another Day in the Life' The Photography of Ringo Starr

    AddThis Social Bookmark Button

    Morrison Hotel Gallery is thrilled to present a special one-night-only event, October 10th from 7:00 p.m. to 10 p.m., 'Another Day in the Life' - Ringo Starr, celebrating the unique perspective and vibrant photography of the one and only Ringo Starr.

  • President of Doctors For Disaster Preparedness Explains What Will Happen When We Re-open

    AddThis Social Bookmark Button

    If the country re-opens for business, there will be more cases of COVID-19 reported, and more deaths. And the more tests we do, the more cases we will find. If we remain locked down the expectations are the same.

  • Beltway Insider: Trump Fires FBI Director; Attempts To Stop Russian Probe; Macron; Global Cyber-Attack

    AddThis Social Bookmark Button

    President Donald Trump fired FBI Director James Comey this week as the former officials refused to provide information to the beleaguered president on the facts of the investigation into his dealings pre-election with Russian President Vladimir Putin.

  • LONDON Terror Attack: Four Killed; 40 Injured in Lone Wolf Islamic Attack; Eight Arrests in Birmingham and London

    AddThis Social Bookmark Button

    A lone wolf terrorist known to MI5 was shot and killed during an early afternoon Wednesday terror attack that began on London's Westminster Bridge and ended with police engaging the suspect as he entered the House of Parliament grounds.

  • CNBC Investigates: Inside Home Depot’s Efforts to Stop Professional Shoplifters

    AddThis Social Bookmark Button

    Organized retail crime costs retailers nearly $778,000 per $1 billion in sales in 2018, an all-time high, according to a National Retail Federation survey. In the past three quarters, Home Depot reported that an increase in "shrink" hurt its financial results.

  • Gift Guide: Beanie Babies from Ty Inc. Hit Stores as Owners Arrange Air Shipments

    AddThis Social Bookmark Button

    Ty Warner, owner of Ty Inc. and maker of Beanie Babies, today announced that his company has completed 283 air shipments for the holiday shopping season in his effort to battle the global supply-chain crisis.

  • Money News: North American, European Markets Close Up; Shanghai, Mexico Down

    AddThis Social Bookmark Button

    The DOW Jones Industrial Average, with the market in the Bears grasp, took a hit for the third straight week, closing down and setting a global tone with the NASDAQ breaking away to close up.  

  • Patriots Day Review – A Triumph! Powerful, Authentic, Challenging

    AddThis Social Bookmark Button

    PATRIOTS Day, from CBS Films and Lionsgate, brings to the screen a recreation of the Patriots Day Boston Marathon bombing, the stunning finish line trauma, a four-day manhunt, and the key players that made Boston residents and Americans feel a national pride.