Kino-Teatr.Ru has Released a Merch Designed by Hip-Hop Petersburg Brand 616

Kino-Teatr.Ru, Russia's leading entertainment magazine and database, has recently released images of its redesigned merchandise, including plush ribbed hoodie sweatshirts, adorned with the new White Tiger logo, available just in time for the upcoming holidays.

Petersburg brand "616," whose works have appeared in the clips of Basta and T-Fest, as well as in the shows "Dancing on TNT" and "Songs on TNT," together with the artist Subwway M created a New Year's collaboration for the main Russian site about cinema and theater " Kino-Teatra.Ru."


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Subwway M artist is a CG and NFT artist. The minimalistic logo of the site - a masquerade mask - he divided into two parts, between which he placed a water tiger - a symbol of the coming year - depicted in theatrical aesthetics.


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"The water tiger is a powerful image. It has logical thinking, a sharp mind, restraint and craving for everything new. This is a direct parallel with Kino-teatr.ru, because films are either new or lived-through human experience. Also, the water tiger looks at things objectively, which allows you to view all events and films from different angles. But this tiger is not devoid of strength, which helps him to defend his position and values," said the artist.

The authentic local brand 616 was created in 2018 with a focus on utilitarian design. He went from the catwalk at Mercedes-Benz Fashion Week Russia to the sale of the capsule collection in Tokyo. The brand's philosophy presents a modest but interesting design with a complex background, expressed in simple forms and solutions.


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Kino-Teatr.Ru is a Russian-language Internet project about Russian and foreign films, television series and performances, which has the most complete database of Russian actors, directors and cameramen. The site entered the list of socially significant sites.

This year Kino-Teatr.Ru celebrated its 15th anniversary.


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